Why should doctors use twitter

By Brooke Strickland

Using social media is an easy way to connect to thousands of patients and potential patients. And for some doctors, Twitter has become the go-to outlet to get their message out there. So why should doctors consider using Twitter to reach the masses?

First of all, it’s a great way for you to interact and comment on health or medical issues that are happening in our world. Did you recently read an article that you found interesting or that you were inspired by? Send a Tweet with the link to it to your followers. Is there something on the news regarding a health or medical issue that you find thought provoking or challenging? Start a conversation on Twitter about it.

Second, Twitter is a great way to get the message out there about your practice and what it’s about. Do you have a special offer going on to bring in new patients? Send a Tweet about it. Did you recently hire a new staff member that you’re particularly proud of? Recognize and introduce the person in a Tweet to your followers.

Third, using Twitter to inspire your patients is a great tactic. Do you have a quote that inspires you? Share it. What about posting some health tips to encourage healthy living? Or try posting some tips for exercise and eating right. All of these are great ways to engage your audience, spur them to action, or lead them to reliable sources that will benefit them.

With Twitter, as with any social media outlet, you have to be careful not to dispense medical advice and it’s especially important not to use social media platforms to be unprofessional, violate patient privacy rights, or promise things you can’t deliver.